About Us

Beeline Bikes is changing the bike industry with a lofty objective: to get more people riding bikes by bringing a convenient bike shop experience to the customer. By combining an innovative technology platform and years of bike industry know-how, Beeline Bikes has created a best-in-class customer experience. Sign up online, see real time availability, schedule an appointment and the bike shop comes to you…with a full selection of parts and accessories too.

Beeline Bikes started with a small team of bicycle fanatics in 2013, and we’ve been growing ever since. We are passionate about bicycles and want you to enjoy the ride. Let us know how we can help!

Pete Buhl Portrait

Pete Buhl

Co-Founder & CEO

After years in the tech world, and even more years riding bikes, Pete endeavored to combine those two passions at Beeline Bikes. Pete has over 20 years experience as an operating executive and venture investor in Silicon Valley. Previously, Pete was COO at AppCentral (acquired by Good Technology), spent 12 years as a co-founding Partner at BlueRun Ventures, and was an early stage investor and served on the Board of Directors of Like.com (acquired by Google), Location Labs (acquired by AVG), Netli (acquired by Akamai) and Paypal (acquired by eBay), among others. Pete's operating and investing experience has spanned the US, Europe and Asia.

Pete Macc Portrait

Neil Macc

Chief Innovation & Product Officer

Neil has been working in the bicycle industry for over 18 years. He began his career at Garner's Pro Bicycles at the age of 15. While attending UC Davis, Neil raced and wrenched for the UC Davis Cycling Team. Neil was the Service Manager and Parts Buyer for Palo Alto Bicycles. Neil is truly a student of the cycling industry, bringing extensive knowledge of everything cycling including component history and compatibilities, the bicycle industry supply chain, product quality, service processes and manufacturing processes. At Beeline Bikes, Neil oversees Innovation and Product.

Pete Small Portrait

Pete Small

Chief Operating Officer

Pete oversees Beeline Bikes' ongoing business operations. Previously, Pete spent 5 years at Target Corporation leading merchandise planning and operations teams across a variety of categories. Pete has a bachelor's degree from the University of Michigan and an MBA from the University of Texas McCombs School of Business. On the weekends you can find Pete seeking out adventures —riding his bike in Marin or skiing at Sugar Bowl.

We can't enjoy riding bicycles without the infrastructure to ride. Local cycling advocates actively work for safe bike paths, increased bicycle parking, and making governments aware of their cycling communities. Beeline Bikes is committed to growing the cycling community through partnerships with local advocacy groups.

Canary Foundation

Silicon Valley Bicycle Coaltion

Turning Wheels For Kids

Trips For Kids

Trips For Kids

Our network of distributors, products, manufacturers, and brands is growing as we grow.








Faraday Bicycles


Continental Bicycle Tires


+3 Network - Community Wellbeing