Mobile Bike Shop Franchise

Partner with Beeline Bikes and participate in the leading industry trends:

  1. Growth in cycling participation
  2. Consumer demand for convenience
  3. Online and direct-to-consumer bicycle sales

Request franchise information:

Characters allowed: 0/200
Characters allowed: 0/255
A member of our Franchise team will respond to your inquiry within one business day.


Access the Beeline network and platform to dominate your market

Ecommerce Access

Firehose of new customers via brand and online partners including Amazon, Competitive Cyclist, Diamondback, and Raleigh

Technology Platform

We’ve built it so you don’t have to. Scheduling, CRM, marketing automation, plus more

Mobile Experience

18,000+ bikes serviced, 200+ corporate partners, 100+ software releases, and fleet pricing on Ford and Mercedes

Corporate Accounts

Grow customer-base through on-site service and e-commerce bike sales programs

Beeline University

Comprehensive training program to equip you with the tools to build your mobile business

Low Investment

Low investment and flexible financing options


E-Commerce Integration - Beeline’s platform drives new online bike purchases from Amazon, Competitive Cyclist, Raleigh, Diamondback,  and more to your mobile business—paid new customers delivered to you!

On-Call Support - The in-house support team buffers customer inquiries and is on call to provide answers to system, supply chain, and bike questions.

Marketing - The marketing team uses proven techniques to acquire customers and build the brand in your local market. Each mobile shop participates in a 13 week market launch program to ramp up the business.

Training - Beeline University offers a comprehensive training program covering all aspects of mobile bike shop operation, including owning/operating a business, marketing, corporate sales, and technical certifications.




Complete the "Learn More" section to get the process started.



Beeline’s Franchise team will contact you within one business day to share details and answer questions.



You will receive a copy of the Franchise Disclosure Document, a FTC-required document, which includes detailed operational and financial information.



Collaborative process to determine territory boundary and specifics, based on demographic information and local knowledge.



If there is a mutual fit, you will be given the opportunity to sign a Franchise Agreement.



Beeline’s Pre-Launch team will guide you through the 8-10 week Pre-Launch process to get you opened in your market.



Open for business in your market with the full support of the Beeline team and participate in the 4-month New Franchisee Market Launch Program.


Pete Buhl Portrait

Pete Buhl

Co-Founder & CEO

After years in the tech world, and even more years riding bikes, Pete endeavored to combine those two passions at Beeline Bikes. Pete has over 20 years experience as an operating executive and venture investor in Silicon Valley. Previously, Pete was COO at AppCentral (acquired by Good Technology), spent 12 years as a co-founding Partner at BlueRun Ventures, and was an early stage investor and served on the Board of Directors of Like.com (acquired by Google), Location Labs (acquired by AVG), Netli (acquired by Akamai) and Paypal (acquired by eBay), among others. Pete's operating and investing experience has spanned the US, Europe and Asia.

Pete Macc Portrait

Neil Macc

Chief Innovation & Product Officer

Neil has been working in the bicycle industry for over 18 years. He began his career at Garner's Pro Bicycles at the age of 15. While attending UC Davis, Neil raced and wrenched for the UC Davis Cycling Team. Neil was the Service Manager and Parts Buyer for Palo Alto Bicycles. Neil is truly a student of the cycling industry, bringing extensive knowledge of everything cycling including component history and compatibilities, the bicycle industry supply chain, product quality, service processes and manufacturing processes. At Beeline Bikes, Neil oversees Innovation and Product.

Pete Small Portrait

Pete Small

Chief Operating Officer

Pete oversees Beeline Bikes' ongoing business operations. Previously, Pete spent 5 years at Target Corporation leading merchandise planning and operations teams across a variety of categories. Pete has a bachelor's degree from the University of Michigan and an MBA from the University of Texas McCombs School of Business. On the weekends you can find Pete seeking out adventures —riding his bike in Marin or skiing at Sugar Bowl.

About Beeline Bikes

Beeline Bikes is changing the bike industry with a lofty objective: to get more people riding bikes by bringing a convenient bike shop experience to the customer. By combining an innovative technology platform and years of bike industry know-how, Beeline has created a best-in-class customer experience. Sign up online, see real time availability, schedule an appointment, and the bike shop comes to you … with a full selection of parts and accessories too. Beeline Bikes started with a small team of bicycle fanatics in 2013 and has grown ever since. Aimed at encouraging cycling as part of a wider health and wellness program to as many communities as possible, Beeline is more than a mobile bike shop; it’s a mobile movement.

Claim your territory today.

Truck on site